Glashütte Original, Germany’s top watch brand, inspired the brand’s Senator Diary diary at the Baselworld 2011, launching its first iPhone app: Senator Diary Add. The bell, product introduction and other functions enable watch lovers to take a close look at this 166-year-old watch brand. Glashütte Original’s first iPhone app, the Senator Diary Add, has 5 main functions, which can be achieved through the design of 5 golden buttons. The first button “Diary” allows users to set personal appointments and reminders; The two are ‘Collection’, through which users can learn about Glashütte Original’s product information, including Senator Chronometer, PanoMaticCounter XL and other watches, and technical information can be displayed on the screen; and the third The button ‘Handmade’ is an interactive link established by the brand. Users can interact with Glashütte Original watch factory through this interface to learn more about the complex process of making mechanical watches. The fourth button ‘Store’, as the name implies, The user clicks on it, and will get the information of the brand authorized dealer closest to his location; the last button is the ‘Game’ key, and the watch game with a lot of fun will be presented through it. At present, the application is available in German and English. Fans can download it for free from the iTunes Store. The Chinese version will also be launched later.
Audemars Piguet, Swiss watchmaker, announces the winners of the Art Creation Award. The award ceremony was held at the ARCOmadrid Art Exhibition, which was held from February 13 to 17, 2013. The sculptures of the prize winner Juan Luis Moraza were exhibited in the VIP room during the exhibition.
Led by Carlos Urroz, director of ARCOmadrid Art Fair, including a five-person jury of Audemars Piguet Art Director Octavio García (represented by Antonio Seward, CEO of Audemars Piguet), they selected ingenious, precise and superb skills The sculpture ‘Arules’ is an award-winning work, which also reminds the public of the iconic qualities of Audemars Piguet through its masterpieces of timepieces. The sculpture works perfectly summarize the brand concept-‘Control the routine, create innovation’.
Audemars Piguet eagerly hopes to strengthen its support for international contemporary art. Therefore, in 2012, it sponsored the ARCOmadrid Art Exhibition to give a new look to the 2013 exhibition. A competition to praise artistic creation was also added-‘Audemars Piguet Art Creation Grand Prize ‘(AUDEMARS PIGUET PRIZE FOR THE CREATION OF A WORK OF ART). The brand will also sponsor the ART BASEL 2013 in Basel, Hong Kong and Miami Beach.