On May 17th, Richard Mille opened a new store in Kuala Lumpur. The store is located in the business district of Bukit Bintang, Kuala Lumpur, Malaysia’s capital, the largest luxury shopping mall in the world.
The Kuala Lumpur store occupies an area of 150 square meters and is the second largest retail outlet in the world after the Grand Hyatt Singapore. Perfect interpretation of RM’s new display concept. The entire exhibition hall adopts brighter colors, and each exhibit shines in indirect lighting. ‘Just like my watch’s outstanding performance and uncompromising, Richard Mille’s new-generation showroom is carefully conceived and carefully constructed in every detail of the architectural structure and spatial layout.’ Richard Mille said.
Exterior of Richard Mille store in Kuala Lumpur
The entrance hall specially designed for high-end luxury timepieces has been unique in its entrance design: two gorgeous entrance designs bring you a new shock from the RM world. The first entrance is facing a huge glass showcase of a sculptural Richard Mille watch; the second external entrance is equipped with 4 curved glass windows and a spectacular sculpture designed by an aviation expert, which is an exquisite machine for the brand watch A great compliment to the structure!
This ‘new generation’ store is also full of other creative designs: a glass-transparent watchmaker’s workshop, a quiet and elegant VIP lounge, and a display cabinet designed to showcase excellent watch models.
The traditional ribbon-cutting ceremony kicked off the opening ceremony of the new store. Mr. Richard Mille, Richard Mille’s CEO of Asia Dave Tan, and the famous movie star Michelle Yeoh attended the scene.
Richard Mille Kuala Lumpur store interior
Subsequently, 200 guests in the fine watchmaking world enjoyed the brand’s first new models, such as the carbon grey RM 022 All Gray Carbon series (limited to 5 pieces, only sold in Asia), carbon black RM 030 Black Carbon series ( Limited edition of 50 pieces. The case back is engraved with the words ‘Exclusive Sales in Asian Stores’ and designed for Singapore and Malaysia stores), and the new RM 11-01 Roberto Mancini series and RM 39- 01 Aviation series.
After the party, there was a performance of ‘Richard Mille Super Jazz Club’, which was scored by the popular Belgian singers Yannick Bovy and DJ Patricia K.
On May 18 (Saturday), Richard Mille’s guests enjoyed a hearty lunch and walked around the gardens of the Majestic Hotel in Kuala Lumpur to try the French bowling game. The atmosphere was relaxed and enjoyable throughout the whole process.
Source: Richard Mille