Does ‘low-key Luxury’ Really Exist? Driving Gs And Gs, This Is A Kind Of It!

Low-key and luxurious, in the traditional concept, these are two incompatible words. Although ‘poor car and rich watch’, whether it is a car or a watch, as long as the word ‘luxury’ is used, it is not a simple product, it also represents the taste and status of the owner, and has more additional value. Of course, luxury shouldn’t just be a high-profile show-off. Introvertedness and humility are also a virtue. This has a ‘low-key luxury.’ In the domestic luxury car market, the German ‘troika’ BBA firmly occupies the first echelon. However, in recent years, the performance of the Lexus brand in the market has been very surprising. From January to July this year, the cumulative sales of Lexus in China was 109,933 units, a year-on-year increase of 31%. Among them, the cumulative sales of intelligent and hybrid models were 37,518 units, a year-on-year increase of 43%. Such a high rate of quality growth is really rare. It is worth mentioning that, behind such sales, half of them are completed with price increases and waiting, which is truly ‘quality and quantity’. According to the author’s observations of Lexus owners around them, they generally have a characteristic that is ‘low-key.’ Not long ago, the author saw on the well-known domestic watch forum that more than one Lexus GS owner showed off his Grand Seiko watch. In my opinion, ‘open GS wear GS’ not only It is a coincidence and an attitude towards life. The Lexus GS is a medium-to-large luxury sports sedan. In terms of level positioning, the benchmark should be the BMW 5 Series or Mercedes-Benz E-Class. These three cars are rear-wheel drive. It is inevitable that the rear-wheel drive vehicle is more expensive than the front-wheel drive vehicle, and at the same time, it can bring better handling performance. In the Lexus family sequence, it is also a medium-to-large luxury car. The overall positioning of the Lexus GS is higher than the Lexus ES. In addition to the difference in powertrain, the Lexus GS is a front-rear drive model, and the Lexus ES is a front-front drive model. This is also the biggest difference. The author’s initial impression of Lexus GS can be traced back to the previous generation Lexus GS300, the classic four-eye shape, and won numerous honors in the North American market. I also drove the previous-generation Lexus GS300. It is not a light steering wheel and has a very solid control feel. Lexus GS has always represented exquisite sports luxury. Today’s Lexus GS has added a family-style spindle front grille. Its main power is from the original 2.5L V6 to 2.0T L4. From the original large displacement naturally aspirated to having The independent water-cooled four-double turbo technology has its own unique style. Compared to the publicity of the BMW 5 Series and Mercedes E-Class, the sports luxury of the Lexus GS is even more low-key. Consumers with a budget of more than 500,000 may not always consider this model, but as Lexus GS owners said, only those who have owned this model will know how good he is. Coincidentally, these Lexus GS owners have more than one Lexus at home. In the previous article, the author also mentioned that the owner of Grand Seiko has his own understanding of watch selection. They do not follow the trend, do not advocate comparison, and there is more than one box of watches at home. As an independent high-end brand of Seiko, Grand Seiko is like Toyota’s Lexus, both of which represent the highest standards of Japanese watch and automotive industry. Talking about the characteristics of the Grand Seiko watch, whether it is the unique Spring Drive mechanical and quartz ‘hybrid’ technology, the ‘katana design’ pointer and the beautiful ‘snowflake plate’, there are Unique Japanese ingenuity. Grand Seiko (Crown Blue Lion) has exceeded the Swiss Observatory standard accuracy in the field of quartz watches, mechanical watches, or the unique ‘hybrid’ field. For friends who care about time accuracy, it does have a different appeal. From the price of the main models of Grand Seiko watches, the entry-level mechanical watches and Spring Drive watches cost more than 30,000 yuan, and the models with more than 100,000 are not a minority. . The competitors they face are also traditional Swiss watch brands such as Rolex, Omega, IWC, Jaeger-LeCoultre, Breitling, etc. The price is there, and you can choose a ‘Japanese brand watch’ aside from the traditional Swiss watch. Such consumers are definitely not ‘little white’. Being able to drive the Lexus GS and wear the Grand Seiko watch, they are not “unseen”, but they have chosen the most suitable one out of many choices. ‘Low profile’ is not a compromise of low price, ‘luxury’ is an extraordinary enjoyment. ‘Low-key luxury’ is no longer just a slogan, but a pragmatic attitude towards life. What do you think? (Text / Qiu Xiaozheng)

Tuduo Pushes A New Watch And Is Expected To Surpass Xiao Tonghua As A New Explosion!

At the Basel 2019, the Tudor Biwan series launched a new hybrid chronograph watch, boldly combining the diving watch tradition represented by the Biwan series with the essence of racing chronographs. This watch not only shows sports vitality and fashion taste, but also integrates the retro and nostalgic atmosphere into it, which is durable and durable. Let’s enjoy it together! (Watch number: M79363N-0002).

  Watch real shot

  This Tudor Biwan chronograph gold-steel model faithfully continues the classic aesthetic features of the Biwan series. The 41mm stainless steel case with gold buttons is an inspiration to the first-generation Tudor chronograph watch. Gold fixed outer ring with black anodized aluminum speedometer word ring, both sporty and elegant style, make the watch full of personality.

  Like the other models of the Biwan series, the dial design of the Biwan chronograph gold-steel model also draws inspiration from the 1950s Tudor diving watch, using angular pointers familiar to most collectors, called ‘Snowflake’. Its elegant and dignified gold hue contrasts with the arched matte black dial, which is more ideal when reading.

  A calendar display window at 6 o’clock. The combination of the recessed chronograph dial and champagne color not only highlights the sense of hierarchy, but also creates a sharp and eye-catching contrast. The watch’s outer ring is equipped with a speedometer, which can be used to select the required measurement unit, and measure the speed or flow rate.

  In addition, this new chronograph also follows the ‘big crown’ design, which is the typical feature of the first generation of Tudor diving watches. Embossed Tudor rose logo on screw-down winding crown. Above the crown is the start / stop timing button; below the crown is the redesigned button.

  This Biwan Chronograph is a dense bottom design, equipped with Tudor MT5813 chronograph movement, carefully crafted with pure traditional watchmaking technology, equipped with column wheel and vertical chronograph clutch wheel device. With a proud 70-hour power reserve, silicon hairspring, and Swiss official observatory certification (COSC), it is a well-deserved high-performance movement.

  In addition, the strap also has a variety of materials to choose from. In addition to the selected textured black straps that are usually paired with Tudor watches, this Biwan Chronograph can also be paired with gold steel straps and brown antique straps. Antique straps are trimmed with hazel stitching and discounted.

  Summary: This Tudor chronograph gold-steel watch is designed to pay tribute to the two important areas of diving and racing. The watch boldly combines the tradition of diving watches represented by the Biwan series with chronographs in the racing world Essence, the watch design not only has the youthful sense of sports fashion, but also the calmness of retro nostalgia, unique style. If you like this one too, get ready for it!

Spring Festival 7 Tianle Sports And Leisure Watch Recommended

The long-awaited Chinese New Year holiday finally arrived on schedule. Everyone has been busy for a year and want to take a good rest during the Chinese New Year holiday, so some people choose to travel, some Some people choose elegant golf outdoor sports, while others choose to sleep at home, and more people go to relatives and friends to build up the family friendship that has been accumulated for one year.

Recommended sports watches for travel-Rolex Explorer II series 216570 black dial watch
 The Rolex Explorer II watch, specially designed for outdoor adventures, is an indispensable assistant for outdoor adventure sports. In 1953, Sir Edmund Hillary and others successfully wore Rolex when they ascended Mount Everest. Explorer series watches, in addition to adapting to a variety of harsh environments, also provides the function to distinguish between day and night, when you are in the dark environment to help you quickly identify day and night.
Reference price: 53100 RMB

Golf outdoor sports —- TAG Heuer professional sports series WAE1113.FT6004 watch
 In 2005, TAG Heuer collaborated with Tiger Woods, then a well-known golf master, to launch a golf watch series. It has been launched with its unique design and has shown an incomparable charm. Its slim and sturdy, meets the physical environment and beauty requirements of first-class golfers.
Reference price: 15500 RMB

Home Casual-NOMOS Tangomat Series 601 Watch
 The simple design of the NOMOS Tangomat automatic 601 dial, dotted with blue hands, reveals a literary style no matter what angle you look at. The slightly beige dial has a special taste, which adds to this watch. The elegant atmosphere of the 38 mm dial and leather strap is simple and rich in texture.
 The NOMOS Tangomat series is available with or without a date display. The prices are 21800 yuan and 26800 yuan, respectively. This price is about 50% higher than the original classic manual winding Tangente watch. The parts inside the watch to ensure accurate timekeeping have almost doubled: from four original frame parts to seven, with 15 new gears and a new winding mechanism consisting of an automatic disc and ball bearings. As a result, Tangomat watches are as good value for money as other NOMOS watches.
Reference price: 21600 RMB

In the end, all the editors of the Watch House will once again wish everyone a happy New Year. I wish you all the best in the Year of the Dragon, the best of luck and peace of mind.

The Olympics Are Here. Every Second Counts. Three Jacquestro Sports Watch Recommendations

From August 5th to 21st this year, the 31st Summer Olympic Games will be held in Rio de Janeiro, Brazil. In sports events, time awareness is particularly important. Between minutes and seconds, it is not only a battle of victory and defeat, but also a battle of honor. ‘Lost milliseconds and thousands of miles’, accurate timekeeping has been the tireless pursuit of previous Olympic Games, and this is where the brand spirit of Jacques Rodriguez lies. Jacques Dross not only adheres to the innovative development of time display and precise timing functions, but also insists on the deep integration of superb craftsmanship and brand design. Today, on the occasion of the opening of the Olympic Games, our watch home brings you three Jacques Dro sports watches.
Jacques Dross stainless steel sports second hand watch J029020241

Product model: J029020241
Movement type: automatic machinery
Case material: Stainless steel
Strap Material: Crocodile Leather
Dial size: 41 mm
Water resistance: 50 meters
Watch details:
Jacques Dro stainless steel large seconds watch (female) J029020270

Product model: J029020270
Movement type: automatic machinery
Case material: Stainless steel
Strap Material: Crocodile Leather
Dial size: 41 mm
Water resistance: 50 meters
Watch details: SW Chrono J029530202

Product model: J029530202
Movement type: automatic machinery
Case material: Stainless steel
Strap Material: Crocodile Leather
Dial size: 45mm * 13.93mm
Water resistance: 50 meters
Watch details: Chrono’s design is inspired by the large second hand sports series. It is a sports chronograph specifically used for precise timing. Like a modest gentleman. This watch uses stainless steel as the main material. The charcoal grey bezel lines and cutout lugs connect the charcoal grey dial and charcoal grey strap, which is extremely three-dimensional and masculine. The chronograph buttons on both sides of the crown, the small seconds at 3 o’clock, the hour dial at 9 o’clock, and the large calendar pane at 12 o’clock are perfectly integrated into the overall sporty temperament, showing the beauty of mechanical complexity.
Summary: Since its establishment in 1738, Jacques Dro has been doing everything he can to achieve self-transcendence over and over again. For these three watches alone, the charm of movement and luxurious taste have been integrated. As everyone knows, the spirit of the Olympic Movement is ‘taller, faster, stronger’. Jacques Dro is not only insisting on making every watch, but also paying tribute to the Olympic spirit.

Tag Heuer Link (Lincoln Series): Comfortable And Elegant, Inlaid With Beautiful Diamonds

The prestigious TAG Heuer Link (Lincoln series) was cleverly redesigned in 2016. Today, the first 3 rows of bezel and bracelet inlaid with diamonds are even more gorgeous.

   As the touchstone of TAG Heuer, TAG Heuer Link (Lincoln series) adopts classic design, the bracelet is equipped with the iconic S-shaped link, you can see at a glance.
   During the 2018 Geneva International Haute Horlogerie Show, TAG Heuer launched a new luxury version. The front 3 rows of the bezel and bracelet are set with diamonds.

   The blue mother-of-pearl dial has a diameter of 41 mm and is easy to read. The bezel incorporates two designs: a pillow-shaped base and a ring inlaid with 54 diamonds. The design with four rounded corners makes the case between round and pillow-shaped, more feminine and understated.
   The bracelet is entirely made of stainless steel, integrated with the case, and the simple lugs highlight the extremely smooth ergonomic design. Comfortable when wearing this watch: the bracelet is composed of polished components on both the front and back, which makes it extremely comfortable and smooth to wear on the wrist. This extra attention to detail makes you feel elegant and refined when you wear your watch.

   This model is equipped with the Calibre 5 automatic movement, which is clearly visible through the sapphire crystal case back. TAG Heuer Link (Lincoln series) is also available in blue sun dial dial with diamonds only on the bezel.