IWC Schaffhausen, Switzerland is not only famous worldwide for its top watchmaking technology, but also for its long-term enthusiasm for the global film industry. As the designated watch sponsor of the 3rd Beijing International Film Festival, during the recent Beijing International Film Festival, IWC has specially organized a filmmaker dinner with the theme of ‘For the Love of Cinema’. More than 200 filmmakers and VIPs attended. The well-known director Zhang Yimou was awarded the ‘IWC Outstanding Filmmaker’ award.
IWC Schaffhausen has always maintained close ties with Hollywood superstars, and also has good relations with Chinese movie stars such as Wu Zhenyu, Zhang Zhilin, Yuan Yongyi, and has cooperated to achieve many independent film projects, theater and photography projects. In addition, IWC watches are also the accessory of choice for countless film and television works: in the movies ‘Wall Street’, ‘Thirteen Arhats’ and ‘Red Flame Battlefield’, the actor plays the IWC watch. At the same time, the brand also won the favorite of the heroes in American dramas such as ‘Grey’s Anatomy’ and ‘Gossip Girl’.
IWC has presented the ‘IWC Outstanding Filmmaker’ award at major international film festivals such as Cannes, Tribeca, New York and Dubai, in recognition of outstanding filmmakers who have made outstanding contributions to the film industry. Today, Zhang Yimou, the world-renowned master of the Chinese film industry, has been awarded this award, and the brand has awarded Zhang Yimou an IWC watch: the new Portuguese Chronograph Classic (model 3904) with a special engraved ‘For the Love ‘Cinema’ is unique worldwide.